Oopopayi yindlela entle yokwakha i-IP yabantwana

IPsisishunqulelo “sepropathi enomgangatho ophezulu wokuqonda”, intsingiselo yalo yantlandlolo ithi “ulwazi (ipropathi) ubunini” okanye “ubunini bengqondo (impahla), lilungelo lepropathi engaphathekiyo, kwiimeko ezininzi, phantse akakwazi ukufumana umda ocace gca, bubumnini. uhlobo lomfanekiso, uvakalelo, uphawu kunye nolunye uxube lwesininzi.

Ibali le-IP labantwana "elitsha".

Usenokuba ubonile imifanekiso yekhathuni efana necalabash Brothers kunye nebhokhwe emnandi kunye neBig Big Wolf kangangezihlandlo ezingenakubalwa, kodwa eneneni, banenye inkcazo, ebizwa ngokuba yi-IP yabantwana, kwaye eli libali "elitsha" lemveliso yangoku yemfundo yasekhaya. . U-Yang Wei, i-CEO ye-Bewa Children's Song, uthe kwixesha elizayo, i-Bewa iya kudala i-IP eyomeleleyo kwintsimi yabantwana, kwaye isebenzise uphawu lwe-IP ukudala umnyango obanzi wokungena.abantwana cumntuishishini lempahla.

"Ukususela ekudalweni kweDona, sinikele ingqalelo enkulu kuphuhliso lweesethi ze-IP. Iiseti zethu ze-IP zithambile kakhulu, kwaye zona ngokwazo zithiywe ngegama elithi "gourmet food". Igama likaDona lesiNgesi ngu' donut '." "Dona" umlawuli weNew Oriental Chen Wanqing uthe.

Ngapha koko, i-IP ayingombono omtsha. Olunye lolona khuphiswano lungundoqo lweempawu zemfundo yabantwana abancinci njengeDisney, Qiaohu kunye neDORA yimpembelelo ye-IP kwithuba elide lexesha. Koosomashishini bangoku abakwi-intanethi abazinikele kwiimveliso zabantwana, i-IP ikwasisixhobo esibalulekileyo ekufuneka bathembele kuso.

Ngaphantsi kokungena okunamandla kwenkunzi, i-IP sele ibe ligama elishushu, kwifilimu kunye nomabonwakude, imidlalo kunye nolunye ushishino lokuzonwabisa lubonakala rhoqo. Kwintsimi yabantwana, i-IP nayo ibandakanyeka, kodwa ininzi yeentetho malunga neemveliso zangaphandle - i-Disney, iTiger, i-DORA, i-SpongeBob Squarepants, i-Teletubbies kunye nezinye i-IP eziqhelekileyo.

Nangona kunjalo, enyanisweni, ezi IP azifani ngokwendalo. Ukusuka kwimbono esulungekileyo yemfundo, ezi IP zinokwahlulwa zibe ziindidi ezimbini: ukuba i-IP ifezekisa injongo yemfundo, ibizwa ngokuba “yi-IP yezemfundo”; ukuba imfundo ikhonza ixabiso le-IP, ibizwa ngokuba yi-IP yokuzonwabisa. "I-Disney" inokubizwa ngokuba ngummeli we-IP yokuzonwabisa; "I-Qiaohu" ingabizwa ngokuba ngummeli we-IP yemfundo, ngelixa i-hybrid ibizwa ngokuba yimodeli "DORA". Inkqubo yokuqala kamabonwakude yesayensi yesayensi yaseTshayina "Iibhloko Zokwakha Usana Ehlabathini" nayo iqhubela phambili "kwi-IP yemfundo".

IP yomeleza ukuqondwa kwebrendi

Xu Keqian, umseki Shadow Puppeteer, uthe ngokuqinisekileyo kuya kubakho imfundo IP kwixesha elizayo. Apha ucinga ukuba kukho izizathu ezininzi: Okokuqala, indawo yemfundo ihlangabezana neemeko zokuzalwa kwe-IP. Nje ukuba i-IP yemfundo kunye ne-textbook dinding, ziya kuqhubeka zivela kwicala labantwana, zenza inzuzo yendalo; Okwesibini, imfundo yintengiso enegama eligqithisileyo. Ngokomzekelo, i-New Oriental kunye ne-Hao Future, ebhalwe kwi-stock market, inzuzo yabo evelele ngakumbi ilele kwi-brand yabo. Kubazali babathengi, uphawu luyinxalenye ebalulekileyo yezigqibo zabo zokusetyenziswa. Kwiimeko ezininzi, i-IP iyinxalenye ebalulekileyo ye-brand, iphucula ulwazi loluntu nge-brand.

Kwixesha elizayo, i-IP iya kubaluleka ngakumbi kushishino lwezemfundo. Okwangoku, kwimbono yemarike yemfundo yonke, ukusetyenziswa kunye nokucinga kwe-IP kwimarike yemfundo yasekuqaleni ngokucacileyo kungaphezulu. Ukususela ngo-2010, imarike yesicelo sabantwana yaqala ukugxila kwi-apps yomxholo, kwaye ngokuthe ngcembe yenza uluhlu lwe-intanethi ye-IP yemfundo ye-IP. Umzekelo, iBao Bao Bus ithatha ipanda njengomfanekiso wayo ophambili; UBeva wakhetha ibhiva; UDonner wakhetha ingonyama; UTin Woodman wakhetha uJoJo inkukhu; Inamba elincinane eliyiqabane ngokwalo yinamba ethandekayo yaseNtshona; Ibhloko yokwakha ukhetho lwehlabathi losana luyi-arch, isangqa kunye nonxantathu iimilo ezintathu eziqhelekileyo ezithathwe kwimifanekiso emithathu ethandekayo yeCong Cong, uLing Ling, eqinile, ngokucacileyo, aba bantu babumba imfundo yabo entsha ye-IP.

Upopayi yindlela entle yokwakha i-IP

Okwangoku, umabonwakude usenamandla njengejelo. Umabonwakude sisazulu semicimbi yentsapho. Kwangaxeshanye, ukongeza kwiitshaneli zeTV zemveli, ukuthengiswa kwe-smart TV okuvelayo kuye kwaqala ukunyuka. Kunokuthiwa indima yeTV kwimfundo yabantwana kwixesha elizayo "iya kwandisa" kwaye "ingabi" ukunciphisa. Kubantwana, oopopayi okanye imiboniso eyahlukeneyo yenye yezona zinto zibalulekileyo zokubukela kwiTV kunye nejelo elibalulekileyo le-IP.

Kodwa, ukuba siyazi ngamava, phantse akunakwenzeka ukuba sikukhumbule ngaphandle kweziqendu ezingama-300. Kubekho ngaphezu kwe-100 iziqendu zoopopayi, ezibandakanya iikati zam ezikhohlakeleyo, ibhokhwe emnandi kunye ne-Boonie Bears, ngelixa i-Building Blocks Baby ineziqendu ezingaphezu kwama-500 zomxholo wokuqala. Kwangaxeshanye, amajelo osasazo nawo abalulekile. NgoJuni 2016, "Iibhloko Zokwakha Usana Izenza Ehlabathini" ziye zasasazwa kwizikhululo zeTV ezingaphezu kwe-70, iiwebhusayithi zevidiyo eziqhelekileyo ezili-10, iibhokisi ze-TV ezili-10, ii-IPtvs ezi-5 kunye neetheminali ezihambayo ezingama-70, ezinabasebenzisi abangaphezu kwezigidi ezili-10 nangaphezulu kwe-5. izigidi zabasebenzisi abasebenzayo ngenyanga. Njengomboniso wokwenyani wabantu, amaqonga alo adlale ngaphezulu kwe-100 lezigidi zeevidiyo, kwaye amaqonga entsebenziswano nomntu wesithathu kunye namaqonga edijithali adlale ngaphezulu kwe-500 yezigidi zeevidiyo.

Ke ngoko, "iwebhusayithi yevidiyo + ividiyo emfutshane" lukhetho olulungileyo, kuba iindleko zokuvelisa kunye nokuhanjiswa zincitshiswe kakhulu, kwaye i-website yevidiyo ekhoyo ngoku abantwana banqongophala kumgangatho wemfundo yokuqala, kodwa imfuno inkulu, kaninzi injongo yentsebenziswano inyathelo, kunye neemeko nazo zilungile, kunokuthiwa yindlela elungileyo yokwakha i-IP.