Kutshanje, intsebenziswano yamva nje phakathi kweMcDonald's kunye nePokémon ibangele isiphithiphithi. Kwaye kwiinyanga nje ezimbalwa ezidlulileyo, i-"Da Duck" ye-KFC nayo yayiphelile. Siyintoni isizathu soku?
Olu hlobo lokutya okubopha ithoyizi luthathwa njengoluhlobo lwe "toy toy", kwaye ngoku ukuthandwa kwe "toy toy" kumaqonga oluntu kuyenyuka. Imo "yokutya" kunye "nomdlalo" itshintshile. Xa kuthelekiswa namathoyizi, ukutya kuye kwaba "yisitya esisecaleni".
Ngokwedatha ekhutshwe nguZhiyan Consulting, imarike yokudlala i-candy ikhule ngokuthe ngcembe kwiminyaka yakutshanje. Phakathi kwabo, ukuthengiswa kwe-candy toy kunye nenani labathengi liye lanyuka kakhulu ukusuka kwi-2017 ukuya kwi-2019, kwaye uninzi lwabathengi abancinci emva kwe-95. Bahlawula ingqalelo engakumbi kwi-playfulness kunye nokuzonwabisa kwe-snacks.
Ngesantya esikhawulezayo sobomi, i-Candy Play inokuba sesona sixhobo sifanelekileyo sokunciphisa uxinzelelo kubantu abancinci, kwaye inokuvuselela ubuchule babo.
Ngaphezu koko, le ndlela yokuthenga ukutya nokuphisa ngezinto zokudlala yenza abathengi bavakalelwe kukuba benze ingeniso. "Ixabiso elisebenzayo", "elisebenzayo" kunye "nexabiso eliphezulu" likhankanywe ngokuphindaphindiweyo ngabantu abatsha. Ngubani ongakwaziyo ukuthenga izinto ezimbini ngedola enye?
Kodwa kukho abathengi abambalwa abathenga iimpahla ezisemthethweni zezipho kuba nje besithanda isipho kakhulu.
Kwimeko yengqondo yokuba ukuba bayaliphosa eli liza, akusayi kubakho, abathengi abaninzi baya kufaka iiodolo ngokugqibeleleyo. Emva kwayo yonke loo nto, ukungaqiniseki kukhulu kakhulu, kwaye abantu ngokubanzi bakhathalele ngakumbi ulonwabo olukhawulezileyo, ngoko abafuni ukuphoswa yintando yabo.
Ngapha koko, abantu abaninzi “banengqokelela ye-obsessive-compulsive disorder”. Kukho intetho yengqondo: Kumaxesha amandulo, ukuze baphile, abantu kufuneka bahlale beqokelela izinto zokusinda. Ke ingqondo yomntu iye yavelisa indlela yokukhuthaza: ukuqokelela kuya kunika abantu umbono wolonwabo kunye nokwaneliseka. Emva kokuba ingqokelela iphelile, oku kwaneliseka kuya kuphelelwa, kukukhuthaza ukuba uqhubeke nokutyala imali kumjikelo olandelayo wokuqokelela.
Namhlanje, amashishini amaninzi ahlala ekhangela indawo yokudibanisa eyonwabileyo kunye nabathengi kwiithoyi zokudala kunye nokuphefumlelwa kwe-IP. Kodwa ngelixa sifuna ulonwabo, kufuneka sicinge ngakumbi: indlela yokulinganisela "ukutya" kunye "nokudlala"?
Ixesha lokuposa: Sep-05-2022
