Ingxelo yonyaka iquka idatha evela kubanikazi bepropathi yengqondo ye-82 kukuzonwabisa, amathoyizi, imfashini, ukutya kunye nesiselo kunye namanye amacandelo, kunye nokuthengiswa kweentengiso zeemveliso ezinelayisenisi ezifikelela kwi-273.4 yeebhiliyoni zeedola, malunga ne-$ 15 yezigidigidi ukusuka kwi-2021.
I-NEW YORK, NY / ACCESSWIRE / Julayi 27, 2023 / ILayisensi yeHlabathi, inkokeli ekunikezelweni kwelayisenisi, namhlanje ibhengeze uphononongo lwayo lonyaka olulindelweyo lwezona ziLayisenisi ziBalaseleyo kwiHlabathi. Ingxelo yalo nyaka ibonisa ukuthengiswa kweentengiso zeemveliso zabathengi ezinelayisenisi ziya kuba yi-273.4 yeebhiliyoni zeedola ngo-2022, kunye nokukhula okungaphezulu kweebhiliyoni zeedola ezingama-26 kwiimpawu ezingaphezu kwama-40 ezikhankanywe kwingxelo.
Ingxelo yonyaka yeGlobal Top Licensers iqulunqa ulwazi malunga neentengiso zentengiso zehlabathi kunye namava emveliso yabathengi abanelayisenisi ukusuka kwiimpawu ezinkulu zehlabathi kwiindidi ezahlukeneyo, kuquka ulonwabo, ezemidlalo, imidlalo, iithoyi, iimpawu zenkampani, ifashoni kunye nempahla.
Ishishini lezolonwabo lisaqhubeka lingenisa eyona ngeniso iphakamileyo yeelayisensi, yaye abona banini bamaphepha-mvume abahlanu ababalaseleyo ehlabathini bebodwa bengenisa ingeniso yeebhiliyoni ezili-111,1 zeerandi. Inkampani yeWalt Disney yathumela ukukhula okukhulu ngo-2022, kunye neentengiso zeentengiso zeemveliso zabathengi ezinelayisenisi zonyuka nge-5.5 yeebhiliyoni zeedola.
"Ngelixa imiceli mngeni yoqoqosho lwehlabathi inefuthe kukuzithemba kwabathengi kwaye iphazamise yonke into ethe nkqo kwishishini, iimodeli zale mihla zelayisensi yophawu ziye zavela, zayilwa kwaye zakhula," utshilo uBen Roberts, umlawuli womxholo we-EMEA kwiLayisensi yeGlobal. “Iziphumo zibonisa ukuba imarike izakukhula. Siza kubona ukukhula okumangalisayo ngo-2022 njengoko iinkampani zijonge ukudibana nabalandeli kunye nabathengi ngeendlela ezintsha nezinika umdla. ”
I-Mattel ichaze ukukhula okubaluleke kakhulu ekuhambeni kwexesha, kunye nokuthengiswa kweemveliso zabathengi ezinelayisenisi zinyuka ukusuka kwi-2 yeebhiliyoni zeedola ngo-2019 ukuya kwi-8 yeebhiliyoni zeedola ngo-2022. Izifundo ze-Case ezifana nokwandiswa kwe-brand ye-Mattel ukuxhasa i-blockbuster uBarbie ibonisa indlela impumelelo yolwandiso lwepropathi yengqondo inokukhokelela ekukhuleni kokuthengisa. .
Iinkampani ezintsha ezifakwe kwi-2023 i-Top Global Licensees ingxelo ziquka i-Jazwares, i-Zag, i-Scholl's Wellness Company, i-Just Born Quality Confections, i-Toikido, i-Fleischer Studios, i-AC Milan, i-B. Duck, i-Cardio Bunny kunye noDuke Kahanamoku, phakathi kwabanye.
Ukongeza ekuvezeni ulwazi lwemali yenkampani, iLayisensi yeGlobal iqikelela ikamva leshishini kwingxelo yayo yeBrandscape, esebenzisa idatha yophando ukuqikelela intsingiselo nge2024 nangaphaya. I-60% yabaphenduli babiza ifashoni njengeyona ndawo ibalulekileyo yokwandisa ukuzibandakanya, impembelelo kunye nokwazisa ngokusebenzisa intsebenziswano ye-brand. I-62% yabaphenduli bakwathe ifashoni iya kuba lelona nqanaba liphezulu ekufuneka liqwalaselwe xa usebenza nabaneelayisensi ngo-2024.
"Abona banini-layisensi abali-10 behlabathi bebodwa banikezele nge-avareji ye-19% yokukhula konyaka-unyaka, bebonisa amandla akhulayo kunye nokuqhubela phambili kwendlela yokuthengisa iimveliso zabathengi abanelayisensi, kunye nomdla wabathengi ekwandiseni iimveliso zokuthengisa," utshilo u-Amanda Cioletti, isekela. umongameli. umxholo kunye neqhinga le-Informa Markets Global Licensing Group, elibandakanya ii-media brand License Global, i-Licensing Expo, i-Brand Licensing yaseYurophu kunye ne-Brand and Licensing Innovation Summit. “Ishishini liyakhula, kwaye iinkcukacha ezithiwe thaca kwingxelo zingqina ukugqwesa namandla athi isicwangciso soshishino esinephepha-mvume sinikezela ngabanini beempawu, abavelisi beemveliso kunye nabathengisi. Nokuba imeko yezoqoqosho injani na, abantu baya kutsalela kwiibrendi kunye neempawu abazithembileyo. IFranchising. Uthando. Ukukhutshwa kwelayisensi kunika indlela eqinisekisiweyo yokuthengisa abathengi. "
ILicense Global, inxenye yeGlobal Licensing Group, lupapasho oluphambili kushishino lwelayisenisi yophawu, inika umxholo wokuhlela ophumelele ibhaso kuquka iindaba, iintsingiselo, uhlalutyo kunye neengxelo ezikhethekileyo kwiimveliso zabathengi behlabathi kunye neemarike zokuthengisa. Ngemagazini yayo, iwebhusayithi, iileta zeendaba zemihla ngemihla, iiwebinars, iividiyo kunye nokupapashwa kwesiganeko, iLayisensi yeGlobal ifikelela ngaphezu kwe-150,000 yabaphathi kunye neengcali kuzo zonke iimarike ezinkulu. Eli phephancwadi likwalupapasho olusemthethweni lwemisitho yoshishino equka uMboniso weLayisenisi, uMboniso weLayisensi yoMboniso waseYurophu, uMboniso weLayisensi yaseShanghai kunye neSamithi yokuNgenisa iBrand kunye neLayisensi yokuQala.
I-Informa Markets' Global Licensing Group, i-subsidiary ye-Informa plc (LON:INF), ngumququzeleli wemiboniso okhokelayo kunye neqabane leendaba kwishishini leelayisensi. Umgomo wayo kukuzisa iibrendi kunye neemveliso kunye ukubonelela ngamathuba okufumana ilayisensi kwihlabathi jikelele. IQela leGlobal leeLayisensi leInforma Markets livelisa le misitho ilandelayo kunye neemveliso zolwazi kushishino lweelayisensi: uMboniso weLayisensi, uMboniso weLayisensi yoMboniso waseYurophu, uMboniso weLayisensi waseShanghai, iSamithi yokuNgenisa iBrand & neLayisensi kunye neGlobal Licensing. Imisitho yeQela leeLayisenisi zeGlobal ixhaswa liQumrhu leeLayisenisi laMazwe ngaMazwe.
Jonga inguqulelo yomthombo kwi-accesswire.com: https://www.accesswire.com/770481/Disney-Pokmon-Mattel-and-More-Named-License-Globals-Top-Global-Licensors
Ixesha lokuposa: Sep-11-2023
