I-Disney, Pokémon, Mattel, njl.

Ingxelo yonyaka ibandakanya idatha evela kubanini bepropathi yengqondo ye-82 yokuzonwabisa, iithoyi, ifashoni, ukutya kunye nentengiso yemveliso enelayisensi iyonke i-£ 273.4 bhiliyoni ukusuka kwi-15 yebhiliyoni ukusuka kwi-15 yezigidi zeedola ukusuka kwi-152 yezigidi zeedola ukusuka kwi-152 yezigidi zeedola ukusuka kwi-152 yezigidi zeedola ukusuka kwi-15 yebhiliyoni ukusuka kwi-15 yebhiliyoni ukusuka kwi-15 yebhiliyoni ukusuka kwi-15 yebhiliyoni ukusuka kwi-15 yebhiliyoni ukusuka kwi-15 yebhiliyoni ukusuka kwi-15 yebhiliyoni ukusuka kwi-15 yebhiliyoni ukusuka kwi-15 yebhiliyoni ukusuka kwi-15 yezigidi zeedola ukusuka kwi-152 yeedola ukusuka kwi-15 yezigidi zeedola ukusuka kwi-2021.
INew York / NY / NY / NY / NY / NY / NY / JULAYIKA 27, 2023 / ilayisensi yeHlabathi, iNkokeli kwiLayisensi yoNyaka, namhlanje ibhengeze ielayisensi ezibalaseleyo zehlabathi. Ingxelo yalo nyaka ibonisa ukuthengiswa kweemveliso zabathengi ezinelayisensi ziya kuba yi- $ 273.4 yezigidigidi ngonyaka wama-2022, ngokukhula ngokupheleleyo kwe- $ 26 yezigidi zeedola ze-40 bhiliyoni ezichazwe kwingxelo.
Ingxelo yonyaka yelayisensi yeHlabathi iqokelela ulwazi malunga nentengiso ye-Global Ark kunye namava enelayisensi yobukhulu beempawu zehlabathi kuzo zonke iindidi, ezemidlalo, iirandi, ifashoni kunye nengubo.
Ishishini lokuzonwabisa liyaqhubeka nokuvelisa ingeniso ephezulu yelayisensi, kunye nezicwangciso-ntsapho ezintlanu eziphambili zehlabathi kuphela ezivelisa i-111.1 yezigidigidi kwingeniso. Inkampani ye-Walt Disney ithumele ukhulo olukhulu ku-2022, ngentengiso yokuthengisa iimveliso zabathengi ezinelayisensi ezandayo ezizonke ze- $ 5.5 yezigidigidi.
"Ngelixa imiceli mngeni yehlabathi yehlabathi ichaphazele ukuzithemba kwabathengi kwaye yaphazamisa yonke imizi-mveliso ethe nkqo, iimodeli zelayisensi yanamhlanje ziye zavela," utshilo uBen Roberts, e-Emea umxholo womxholo kwilayisensi yehlabathi. "Iziphumo zibonisa ukuba intengiso iya kukhula. Siza kubona ukukhula okukhulu ngo-2022 njengoko iinkampani zijonga ukudibana nabalandeli kunye nabathengi ngeendlela ezintsha nezinomdla."
I-Mattel inike ingxelo enkulu kakhulu ukukhula kwexesha, ngentengiso yeemveliso zabathengi ezinelayisensi ezinyukayo ukusuka kwi-2 yeebhiliyoni zolwandiso lwe-20 ukuya kwi-82 yezifundo ezifana nendlela yokwandiswa kwepropathi ye-Mattel.
Iinkampani ezintsha zibandakanyiwe kwiNgxelo yeLayisensi yeHlabathi ye-2023 ePhezulu yeHlabathi zibandakanya iJazares, i-Zag, iMpilo-ntle ka-School, i-Toikido, i-Toukido, iDedio Bunny noDudny kunye nabanye.
Ukongeza kulwazi lwezezimali lwenkampani, ilayisensi yoqikelelo lwehlabathi lwehlabathi elizayo kwiNgxelo ye-Brandscape, esebenzisa idatha yophando kwiindlela zikamaxesha oqikelela nge-2024 nangaphaya. I-60% yabaphenduli egama linguMfashini njengeyona ndawo ibaluleke kakhulu yokwandisa ukubandakanyeka, ifuthe kunye nokwaziswa ngokusebenzisa i-rass-race-ross-fricwe. I-62% yabaphenduli ikwathi ifashoni iya kuba ludidi oluphezulu luqwalasele xa usebenza nabanini nayiphepha ngonyaka wama-2024.
"Abaceli beli-10 abaphezulu behlabathi kuphela benikela umndilili wokukhula kweminyaka eli-19%, ebonisa amandla okuqhubeka kwemveliso yabathengi," utshilo uAmanda Cicttti, uMongameli. Umxholo kunye nesiCwangciso seMarike yoLwazi seLicWensol, equka ilayisensi ye-meditions jikelele, ilayisensi yelayisensi, ilayisensi yelayisensi kunye nelayisensi yelayisensi kunye nelayisensi yelayisensi. "Umzi mveliso uyandibhokoxa, kwaye idatha eboniswe kwingxelo iqinisekisa ukugqwesa kunye namandla okwenza ukuba isicwangciso seshishini elinelayisensi sinika abanini beshishini, abavelisi bemveliso bayazithemba. Ilayisensi.
Iphepha-mvume lelayisensi, icandelo leqela leli liyensi yehlabathi, kukupapashwa okhokelayo kwicandelo lelayisensi ye-Brand, ukuhambisa umhleli wokuwisa i-Downing Riding kubandakanya iiNdawo zeMali yeHlabathi kunye neeNgxowa-mali eziThengisiweyo. Ngokwiphepha layo, iWebhusayithi, iincwadana zemihla ngemihla, iincwadana zemihla ngemihla, iividiyo, iividiyo kunye neempapasho ze-ternings, ilayisensi yehlabathi ifikelela kwi-150,000 yeemarike ezinkulu. Imagazini ikwapapashwa ngokusemthethweni kwimicimbi yoshishishi yeshishini kubandakanya i-Expo, iKhalanisa kwiKhombo, iKinghai iKing Expo kunye neNgqungquthela yeLayisenisi yeLayisenisi.
Izaziso zeLaltata 'zeLayisensi yeLayisensi yeHlabathi, iNkxaso-mali yeNkcazo yeLizwe Umsebenzi wayo kukuzisa uphawu kunye neemveliso ezilungiselela ukubonelela ngamathuba okunika ilayisensi kwihlabathi liphela. Iqela leLayilo leLaltay livelisa le misitho kunye neemveliso zolwazi zomzi-mveliso welayisensi: ilayisensi yelayisensi yelayisensi, ilayisensi yelayisensi kunye nelayisensi yelayisensi yelayisensi. Izalisi zeqela lelayisensi yehlabathi lixhaswa yiMvume yeLayisensi yeHlabathi.
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