Kwiminyaka yakutshanje, "yonke into inokuba yibhokisi eyimfama", izinto zokudlala zefashoni ngokuthe ngcembe ziza emehlweni oluntu. Izinto zokudlala zefashoni, ezikwabizwa ngokuba ziithoyi zobugcisa okanye iithoyi zomyili, zidibanisa ingqikelelo yobugcisa, uyilo, umkhondo, ukupeyinta, umfanekiso oqingqiweyo kunye nezinye izinto, kwaye ikakhulu zezabantu abadala. Idatha ibonisa ukuba kukho indawo enkulu yokuphuhliswa kwemarike yokudlala. Ubungakanani borhwebo bunyuke ukusuka kwi-6.3 yeebhiliyoni zeeyuan ngowama-2015 ukuya kwi-22.9 yeebhiliyoni zeeyuan ngo-2020, kunye ne-CAGR yeminyaka emihlanu engama-29.45%. Ngokwengxelo yeZiko laseTshayina leSayensi yezeNtlalo iForst Sulivan ejonge phambili kwiZiko loPhando lwezoQoqosho, ishishini lokudlala laseTshayina lisekwixesha lokukhula, ngokudlala amaza aseTshayina ngakumbi kwaye athandwa kakhulu kwaye athandwa ngabathengi, yonke imarike kulindeleke ukuba idlule. I-76 yeebhiliyoni zeeyuan ngo-2024, ngo-2027 isikali semarike yokudlala yaseTshayina iza kuqhawuka kwi-160 yeebhiliyoni zeeyuan.
Iinkampani ezininzi zokudlala zefashoni sele ziqalisile ukungena kwiimarike zaphesheya, kwaye ezinye zezoyilo zaseTshayina zizuze inkoliseko yabathengi baphesheya kweelwandle, zibonisa amandla okuvuselela amandla kunye nempembelelo yenkcubeko. Amathoyizi eFashion ayiseyiyo into yokuzonwabisa yabantu abambalwa, kodwa anyukele kusetyenziso lokomoya kunye nenkcubeko.
Zithetha ntoni izinto zokudlala ezisefashonini kulutsha? Indlela yokwenza umfanekiso we-IP kunye nemilinganiselo yaseTshayina kunye nefuthe lamazwe ngamazwe?
Ngaphandle kweintanethi, izikhundla ezibalaseleyo zodederhu lweevenkile ezinkulu zihlala kwiivenkile zefashoni kunye noomatshini bokuthengisa, kwaye abantu bayakuvuyela ukuchitha amashumi eyuan ukuthenga "iChoxing encinci". Kwi-Intanethi, ibhrendi yefashoni yasekhaya iPOP Mart igqithe iLego kunye noBandai kunyaka wesibini ilandelelana ukuze ibe ngoyena mthengisi uphezulu kudidi lwezinto zokudlala ngoSuku lweTmall's Singles' Day. Ukongeza, ezinye iimyuziyam zizama ukuqalisa iimveliso zenkcubeko kunye nezobuchule ngendlela yeebhokisi ezingaboniyo, iinkampani zemveli zokubhala zivavanya amanzi, kwaye iinkampani ezininzi ze-Intanethi zigalela kweli shishini...
Le yinkcitho yabantu abatsha, kodwa ikwalinge lokuzisa ubugcisa kubomi bemihla ngemihla baBantu ngexabiso elifikelelekayo. Emva kwebhokisi engaboniyo, imarike enkulu yokusetyenziswa kwenkcubeko iyavela, kwaye abantu abaninzi abanakukwazi ukuzibamba kodwa bayazibuza- yeyiphi into yokudlala? Kutheni ithandwa kangaka nje? Ngaba ubushushu buzinzile?
1.Iithoyi zefashoni: Uhlobo olutsha lweshishini oludibanisa ubugcisa kunye norhwebo
Zeziphi izinto zokudlala ezisefashonini? Imvumelwano ekhoyo kweli shishini kukuba iithoyi zefashoni, ezichazwe kancinci, zavela eHong Kong naseJapan ngasekupheleni kwenkulungwane yama-20 kwaye zadalwa ngabayili abazimeleyo kunye namagcisa, awaziwa ngokuba ziithoyi zobugcisa okanye iithoyi zomyili.
Idla ngokuyilwa ngesitrato esincinci, esinemvukelo kunye nesitayile esichasene nesiqhelo, kwaye iveliswe ngobungakanani obuncinci kwaye ngamaxabiso aphakamileyo, ukusetyenziswa kweethoyi zefashoni kuye kwakhawulelwa kwisangqa esincinci.
Ekuqaleni kwenkulungwane ye-21, ingcamango ye-hip-play yadityaniswa kunye ne-animation yasekhaya kunye nembonisi kamabonakude eYurophu, eMelika naseJapan, kunye nenani leemveliso ze-hip-play ezidumileyo zehlabathi kunye nemifanekiso yavela, njenge-KAWS, BE@RBRICK. kwaye nangokunjalo.
Xa iithoyi zefashoni zingena kumhlaba omkhulu waseTshayina, ziba ngeendlela ezahlukeneyo, kwaye indawo yazo iyatshintsha ukusuka kwizinto zokudlala zobugcisa okanye iithoyi zomyili ukuya kwimarike enkulu -- ubugcisa obungqonge imarike.
Ukongeza kweyona bhokisi idumileyo eyimfama, isandla, iithoyi ze-BJD (iithoyi ezishukumayo ezidibeneyo) zikwaqukiwe kudidi lweethoyi ezihamba phambili, uluhlu lwamaxabiso ukusuka kumashumi e-yuan ukuya kumashumi amawaka e-yuan.
Ziya zisanda iinkampani ezinxulumene nezinto zokudlala eziye zangena kwikhonkco lemizi-mveliso, kwaye inkqubo yokudlala ye-ecosystem iye yavela ukusuka kuyilo, imveliso kunye nokuthengisa ukuya kwiimarike ezisetyenzisiweyo kunye nemiboniso emikhulu ngaphandle kweintanethi.
2.Kutheni abantu abatsha bethanda iithoyi zefashoni?
"Ukuba kukho unodoli endifuna ukumthenga, kukho into malunga nayo ethetha nam, kwaye loo mvakalelo kunye neemvakalelo zixhomekeke kakhulu." Elinye igqala lomdlalo weqonga lichaze inkuthazo yalo. Ithoyizi yefashoni ngaphandle kwebali elishinyeneyo njengemvelaphi, kodwa kulula ukuvelisa unxibelelwano lweemvakalelo kunye nabathengi, ubuntu bayo bugqitywe ngabathengi ukuba baveze ezabo iimvakalelo.
3.Ukukhuthaza inkcubeko yesiqhelo kunye nokuqina kokunyamezela kusaza kusonjululwa
Okwangoku, amashishini amaninzi amathoyizi efashoni enze ulwimi "lwebhokisi elingaboniyo" ngokwamkela ukupakishwa okudibeneyo, ubungakanani, indlela yokuthengisa kunye nenxalenye efihliweyo. Kodwa le fom ayiyona yokuqala yohlobo lwayo kwimboni yemidlalo yokudlala, kwaye imodeli nje yokuthengisa. Undoqo weshishini lokudlala useluhlobo lomxholo, kwaye ishishini lokudlala laseTshayina kufuneka liqhubeke nokuphonononga imifuziselo ngakumbi kwaye lifake izinto zenkcubeko yamaTshayina kunye nemifanekiso kunolwimi kunye neenkqubo ezidalwe ziinkampani ezinjengeLego kunye neDisney.
Ukuba umkhwa wexesha elizayo wezinto zokudlala zefashoni kukuphuhlisa ubugcisa, ngoko ubukhulu bobugcisa boyilo lokudlala ifashoni kufuneka bonyuswe, ukuhlakulela amagcisa anokubonakalisa ilizwi leThe Times. "Namhlanje, ininzi yemifanekiso esiyibonayo mhlawumbi iNtshona. Kwixesha elizayo, ngaba siya kubona imidlalo ethandwa kakhulu ephefumlelwe ngabalinganiswa abafana nabakhandi baseTshayina abahamba ngekrele emhlabeni?" "Kuxhomekeke kakhulu kwinkcubeko yaseTshayina yomyili."
Iwebhu:https://www.weijuntoy.com/
Yongeza: No 13, FuMa One Road, Chigang Community, Humen Town, Dongguan City, Guangdong Province, China
Ixesha lokuposa: Nov-23-2022
