Abanini babucala be-LOL Surprise !, Rainbow High, Bratz kunye nezinye iimpawu bazibophelele i-500 yezigidi zeedola ukwakha imveliso kunye nempahla yengqondo.
I-Toy giant MGA Entertainment ibe ngumdlali omkhulu wamva nje weHollywood ukujolisa ishishini lomxholo.
Inkampani yaseChatsworth esekwe ngasese ephethe iintengiso ezithandwayo ezifana ne-LOL Surprise!, Rainbow High, Bratz kunye ne-Little Tikes iqalise i-MGA Studios, i-capital ye-500 yezigidi kunye necandelo le-asethi ye-Drive Acquisitions kunye ne-New Productions.Eli candelo liza kukhokelwa nguJason Larian, unyana womsunguli we-MGA Entertainment kunye ne-CEO u-Isaac Larian.
I-MGA ibivelisa uthotho lweeanimated ezinxulumene nohlobo lwayo lokudlala iminyaka, kodwa i-MGA Studios yaziswa ukuba iphucule kakhulu umgangatho wemveliso.Inyathelo lokuqala ekusekeni istudiyo yaba kukufumana iPixel Zoo Animation, ivenkile yoopopayi eseBrisbane, eOstreliya.Isivumelwano saxatyiswa kuluhlu olusezantsi lwamanani asibhozo.Umsunguli wePixel Zoo kunye ne-CEO uPaul Gillette uya kujoyina iMGA Studios njengeqabane.
I-Pixel Zoo iya kuhlala e-Australia kwaye iqhubeke nokwenza omnye umsebenzi kubathengi bangaphandle.Ngoku, nangona kunjalo, ukwanikezela ngezixhobo ezibalulekileyo kuphuhliso lomxholo ukunceda ukuvuselela oko u-Isaac Larian akubiza ngokuba "yindalo ekhuselekileyo encinci" kwi-intanethi kwaye izise abantwana kwiimpawu zenkampani ngeapps.
ULarian Sr. waseka inkampani ngo-1979. Inkampani iye yaphinda yaphindaphinda ngaphambi kokuba iguqule igama layo kwi-MGA Entertainment (ukusuka kwiMicro Games USA) ngo-1996. , njenge-LOL Surprise!kunye nefranchise yeRainbow High School Dolls.I-MGA yabangela ingxabano kwi-2000s yokuqala kunye nomgca weedoli ze-Bratz ezazine-edgier kune-Barbie kwaye yazisa inkampani ukuba idume.
lol isimanga!Le nto, eyaye yaduma ngo-2016, ithatha inkuthazo kwisizukulwana sikaYouTube sothando lweevidiyo ezikumgangatho ophantsi "ze-unboxing", isakha loo mvakalelo kwinto yokudlala ngokwayo.I-baseball-ubungakanani bokusonga kwe-LOL kufakwe kwiileya zeebhola zetswele ezinokugutyulwa umaleko ngokomaleko, umaleko ngamnye uveza i-accessory enokusetyenziswa kunye nefigurine encinci embindini.
Okwangoku, i-MGA Entertainment, elawulwa nguLarian kunye nosapho lwakhe, ineentengiso zonyaka ezimalunga ne-US $ 4 billion ukuya kwi-US $ 4.5 yezigidigidi kwaye iqeshe malunga ne-1,700 abasebenzi bexesha elizeleyo kwizixeko ezahlukeneyo.
“Njengenkampani, senze iibrendi ezili-100 ukusuka ekuqaleni.Iintengiso ezingama-25 kubo zifikelele kwi-100 lezigidi zeedola,” utshilo u-Isaac Larian uxelele i-Variety."Ngelo xesha, bendicinga (emva kokutshintsha igama lam) ukuba kufuneka sonwabe ngokwenene abantwana kwaye singabathengisi nje izinto zokudlala."
Kwiminyaka yakutshanje, i-MGA ilandele ngokusondeleyo umxholo we-boom kunye nokudibana kwamaqonga okusasaza anomxholo wokuqala, imidlalo, ukuthengwa kwe-app, i-e-commerce, kunye namava antywilayo.Yayingumenzi wethoyi wokuqala ukwenza isivumelwano nendawo yokudlala yabantwana edumileyo iRoblox ukwenza indalo ekwi-intanethi yeempawu zokudlala.Umntu okhuphisana naye omkhulu we-MGA, uMatel, naye wongeze iinzame zakhe zokubonelela ngeemuvi ezikumgangatho ophezulu kunye nemiboniso yeTV kumzamo wokuguqula umxholo ube liziko elitsha lenzuzo yenkampani.
I-MGA ityale imali kakhulu kwimveliso yomxholo, ijonge ukudibanisa ngokugqibeleleyo iimuvi kunye nemiboniso yeTV, urhwebo lwe-e-commerce kunye namandla okudlala, amaphulo eendaba ezentlalo kunye nezinye izicwangciso zokwakhiwa kwebrendi kwishishini layo lophuhliso lokudlala.
“Ekuqaleni, umxholo yayisisithuthi sokuthengisa iithoyi ezininzi.Iphantse yaba yinto ecingelwayo, ”uMongameli weMGA Studios uJason Larian uxelele Iintlobo ngeentlobo.“Ngesi sikhokelo, siza kubalisa ibali ukusuka ekuqaleni ukuya kuyilo lwezinto zokudlala.Iya kuhlala ingenamthungo kwaye iqhubeke.”
“Asijongi nje kumxholo osulungekileyo, sijonge iinkampani ezivelisa izinto ezintsha esinokusebenzisana nazo kwimidlalo kunye namava edijithali,” utshilo uJason Larian."Sijonge iindlela ezizodwa zokuba abantu banxibelelane ne-IP."
Aba babini baqinisekisile ukuba bakwimarike yemveliso eyongezelelweyo, ipropathi enomgangatho ophezulu wokuqonda kunye nempahla yethala leencwadi.U-Isaac Larian waphinda wagxininisa ukuba nangona bengahambelani ngokuthe ngqo kwimveliso yabathengi, banokuvuleleka kwiingcamango ezinkulu ezibhenela abaphulaphuli abajoliswe kubo kubantwana kunye nabantu abadala.
“Asikhangeli nje izinto zokudlala.Sifuna ukwenza iifilimu ezintle, umxholo omnandi, ”utshilo.“Sigxile ebantwaneni.Sibazi kakuhle abantwana.Siyayazi into abayithandayo.
I-Pixel Zoo yayiyinto yendalo ye-MGA, njengoko iinkampani ezimbini ziye zasebenzisana kwiiprojekthi zamva nje, kuquka i-MGA's LOL Surprise!Imuvi kwiNetflix" kunye ne "LOL Ummangaliso!".Uthotho lweNdlu yeeMmangaliso kuYouTube kunye neNetflix, kunye nothotho kunye nezinto ezikhethekileyo ezinxulumene neMGA Rainbow High, Mermaze Mermaidz kunye neToylines Masiye Cozy Coupe.Ezinye iibrendi zale nkampani ziquka uBaby Born kunye noNa!Na!Hayi!ukothuka.
I-Pixel Zoo, esekelwe kwi-2013, inika kwakhona umxholo kunye ne-branding kubathengi abafana ne-LEGO, i-Entertainment One, i-Sesame Workshop kunye ne-Saban.Inkampani iqeshe malunga nama-200 abasebenzi bexesha elizeleyo.
“Ngawo onke amagama amakhulu (MGA), kuninzi esinokukwenza,” utshilo uGillett.“Amandla amabali ethu akanamda.Kodwa besifuna ukuqala ngamabali, kwaye amabali ayinto yonke.Imalunga nokubalisa amabali, hayi ukuthengisa iimveliso.brand."
(Ngasentla: I-MGA yoLonwabo's LOL Ummangaliso! Umboniso weFashion waseBusika okhethekileyo, oqale waboniswa kwiNetflix ngo-Okthobha.)
Ixesha lokuposa: Nov-16-2022
