Imbali ende
Inqaku lokuqala elithengiswayo-kwaye lithengise emva kwe-1905, xa i-quaker i-oats inkampani ivumela abathengi abakuqokelele izitampu ezaneleyo ze-porcelain, kwaye bekungazange kube sekupheleni kweenkampani zokutya eziqalileyo kwiibhokisi. Ukusukela ngoko,iithoyiube yenye yeendlela eziphezulu ze-free yeenkampani zokutya kwayendithandwa.
Ngo-1957, i-kellogg yazisa iplastikhi ye-Minist; Kwakuloo nyaka, i-nabsco ibeka "umlingo we-subymen ye-furbane" kwibhokisi yayo yesidlo sakusasa se-ceredries; Ngo-1966, i-super enesidlo sakusasa se-cereal yesidlo sakusasa (i-Puffs yeswekile) ithumele iithoyi zeZilwanyana zaseFama; Ngo-1967, isidlo sakusasa se-gericles sithumele imilimo yabantwana baseBritane noddy; Ngo-1976, uKellogg's wanika uMnu. Amadoda anamathele kwibhokisi ye-Coco ... ngo-1979, u-McDonald wangena ukhuphiswano kwaye walikhuphela ilayisensi ye-IP inika i-toy ye-toy inika, esenza ilayisensi.
Ngo-1990s, i-kellogg's yedwa yayiqeshe iinkampani ezintathu zentengiso ukuba zize nezimvo zokunyuselwa. U-Logistix, elinye lamaqabane alo okhuthaza, uqikelelo oluthengise iithoyi ezingaphezu kwe-1 leethontsi.
Sisipho kodwa ayisiyonto
Phambi kokuba uyilo lwe-toy i-tiawas, i-logistibe ilandelela zonke iintlobo zophando olunxulumene nomntwana: Zingaphi abantwana be-pocket, ukuba bangakanani abantwana be-TV, ukuba babukele ntoni i-TV, njalo njalo. I-LOGISISEX ORDER Ian Deley ithi Kucela umngeni ukwenza into enokubamba ingqalelo yomntwana kwimizuzu embalwa. Okokuqala, iindleko kufuneka zilawulwe ngokomyalelo weesenti ezimbalwa. Kwaye uninzi lwemixholo yokudlala yayingathathi cala ngokwesini, kwiimeko ezimbalwa "(kuba ngelo xesha, amantombazana ayevuya ukudlala ngeethoyi zamakhwenkwe, kodwa amakhwenkwe ayonwabanga ukudlala ngethoyi yamantombazana). Ke ngaphambi kokwenza isindululo kwinkampani yokutya, abaCwangcisi beGogistic banesibindi kunye neentsapho zabo ukuze babone ukuba banokufumana imvume kubakani nakubafazi. "Abantwana bathe ngqo, bayayithanda ukuba bayayithanda, abayithandi ukuba abayithandi." "Khumbula umyili wemveliso uJames Allerton.
Zininzi ezinye imiceli mngeni. Kwakhona cinga ngeethoyi kwibhokisi yemveliso yeKellogg. Ubungakanani obukhulu yi-5 x 7 x 2 cm. UJames allerson uthe:
Ukukhuthaza ngokubanzi kuya kuhlala ukusuka kwiiveki ezintandathu ukuya kwiinyanga ezintathu. Oko kwakuthetha ukuba iifektri zaseAsia kwakufuneka zivelise iithoyi ezininzi ezingama-80 ngexesha, ke ziye zathatha iminyaka emibini ukusuka kwingcinga ukuya ebhokisini.
Ukutshintsha kwamaxesha okuThengisa
Okwangoku, ukuqhelisela ukunika iithoyi zokutya kuye kwanyamalala e-UK ngenxa yeemfuno zomgaqo-nkqubo.
Ebudeni -0s, amaqela abathengi aqala ukunyanzela urhulumente malunga nokutya okusempilweni kwabantwana. UDera Shiney, umsebenzi we-MP, watyhalela isenzo sokutya sabantwana, esithintela indlela ukutya okuthengiswa ngayo ebantwaneni. Ukusetyenziswa kwe-toy i-teaways njengendlela yokukhuthaza yenye indlela ethintelweyo. Ukwanda kokuhlolwa kweenkampani ezinqamlezileyo. E-UK, iMcDonald's iye yafumana isaqhwithi kwaye yanyanzelisa ukuqhubeka nokuzisa iithoyi kwizidlo zayo zovuyo.
Ngelixa ivaliwe e-UK, enika iithowuni zokutya kusebenza nakwezinye iindawo.
I-Creana, i-Arhente yentengiso esekwe kwi-Sydney ethatyathe indawo ye-kellotist ye-keyLogg ye-Kyliaway e-Australia ebizwa ngokuba yi-Australia naseLatin Melika ngo-2022.
Ewe kunjalo, impahla yokudlala kwezi bhokisi zokutya itshintshile ngamaxesha. Kuqala ngo-2000s, ngokunyuka kwe-CDING CINOLES, iinkampani ze-cereal zaqalisa ukuhambisa imidlalo yebhokisi ye-CD-ROM, kwaye kamva, abantwana babhekiswa kwiiwebhusayithi okanye iiapps apho banokudlala imidlalo ebhalwe khona. Kutshanje, iikhowudi ze-QR kwi-Nabisco's ShredCo Nicessiver certer cereal cessies diaded eyahlukileyo kubathengi kwi "Avatar: amanzi" aqukene umdlalo wokwenyani.
Andazi, izipho zokudlala ziya kunyamalala kancinci kwintsimi yokutya?
