• iindababjtp

Ngaphantsi kwe-"Art Toy", intsebenziswano yelayisenisi ye-IP iye yaba lilitye lokuya kwimarike yabathengi.

 imakethi5

Ukususela ngoNovemba 1st ukuya kwi-3rd, iCTE China Toys Exhibition, CLE China Authorization Exhibition, CKE China Baby Products Exhibition, CPE China Early Childhood Education Exhibition (emva koku ibizwa ngokuba yi "China Toys Association") ebanjwe yiChina Toys kunye noMbutho weeMveliso zoBantwana (emva koku kubhekiselwa kuyo. ukuya njenge "China Toy Association"). Imiboniso emine ebanjwe yi-China Game Association) ibibanjelwe kwisiXeko saseXibo. Njengowona mboniso omkhulu wamathoyizi e-Asiya, uye watsala ababonisi be-2,000 + ekhaya nakwamanye amazwe kunye ne-2,000 + IP, i-5,000 + brand, kunye ne-500,000 + yeemveliso, ezibonelela ngamashishini ngamathuba angenamkhawulo wezoshishino.

imakethi1

Njengesixeko esisisiseko kwingingqi esemazantsi-ntshona, iChengdu inemitha yengingqi eyomeleleyo kunye namandla okusebenzisa, kwaye intengiso yabathengi iyasebenza. NgoJanuwari kulo nyaka, indlela yokuqala ye-IP "Guoxi Fufu" eyasungulwa ngumdlalo wefashoni weToyCity Toy City yaboniswa okokuqala eChengdu. Yavuleka indlela yaseChunxi. Ivenkile yokuqala ye-DreamWorks kumazantsi-ntshona e-TOP TOY kunye nevenkile yokuqala kumazantsi-ntshona e-X11, iivenkile ezimbini zokuqokelela ezikwifashoni zavula enye emva kwenye. Ngokutsho kukaZhang Ying, uSekela Mongameli we-China Toys kunye noMbutho weeMveliso zaBantwana, "Nokuba uvela kwicala lemarike okanye kwicala lezorhwebo, iChengdu inesiseko esilungileyo seshishini kunye nesiseko sentengiso, kunye nokubanakho kwemarike, abathwali bentengiso kunye namandla okusebenzisa bonke bafumene i-IP. Ukuqondwa kwebrendi, uyilo lweshishini luyakhula ngokukhawuleza. ”

imakethi2

Imarike yabathengi baseChengdu yaba sisiganeko esiyimpumelelo somdlalo ngaloo mini, sitsala ii-IP ezaziwa kakhulu kunye neempawu ezifana nePokémon, Minions, Peppa Pig, Doraemon, Hello Kitty, World of Warcraft, kunye noAliyu. Ukuthatha eli thuba, iSithili soShishino saseRongbei Hub, iNdawo yoMsebenzi woBuKumkani obuThathu boYilo loYilo, kunye neMmandla yeMemori yeMemori yaseMpuma nayo yenza upapasho kunye nokwazisa ngokwemeko yeshishini, izibonelelo zendawo, imigaqo-nkqubo yokukhuthaza utyalo-mali, kunye norhwebo olukumgangatho ophezulu. iiprojekthi, ngombono wobonelelo lwemizi-mveliso kunye nemfuno. Ukuthelekisa kunye nokuchwethelwa kwedokhi okuchanekileyo nako kutsale umdla wamashishini.

imakethi3

“Ukusetyenziswa kwemveliso akuyondlela nje yokuhlangabezana neemfuno zabathengi, kodwa ikwayindlela yokuphucula umgangatho wobomi.” Kulo mxholo, ishishini lempahla yabathengi bemveli lingenise amathuba amatsha. Ukuvela okungapheliyo kweendidi ezintsha kunye nokuphindaphindwa ngokukhawuleza kweevenkile ezidumileyo kwi-intanethi yimbonakaliso yemibono yabarhwebi kwisayikholoji yokusetyenziswa kwesizukulwana esitsha sabathengi. "Umntu ochaphazelekayo ophethe i-Bureau yezoRhwebo kaMasipala wase-Chengdu uthe iimpawu ezininzi ezaziwayo ziza kusebenzisa imiboniso emine ebanjwe yi-China Game Association njengeqonga lomboniso wokuqala wonyaka omtsha kunye ne-Spring Festival iimveliso ezintsha kunye neemveliso ezihamba phambili zonyaka ozayo. bonisa ngokupheleleyo iintsingiselo zamva nje kwikhonkco loshishino lonke. UChengdu unokuyisebenzisa le meko. Ugunyaziso lwe-IP luxhobisa urhwebo lwanamhlanje kunye neshishini kwaye libe lilitye lokunyathela ukuvuselela ukusetyenziswa kunye nokuvula iimarike ezongezelelweyo.

imakethi4


Ixesha lokuposa: Nov-14-2022