Emva kokuba unodoli we-LOL wokumangalisa ufikelele kwimarike, i-MGA isungula umgca we-blockbuster

Mini fashion baby

I-MGA Entertainment isungula iBratz Minis® kunye neBratz Mini Cosmetics ngo-2022, isikhumbuzo seminyaka engama-21 yokusungulwa kweeDolls zeBratz. “Ezi mpawu zimbini zabelana ngefashoni efanayo kunye neenkcukacha,” utshilo u-Isaac Larian, umseki kunye ne-CEO. Ubungakanani buncinci, kodwa iinkcukacha azikho i-sloppy, kwaye ubukhulu bulula ukuqokelela. “Ezi mveliso zintsha zahlukile kwinto ebonwe lishishini kunye nabaqokeleli bezinto zokudlala kwixesha elidlulileyo, kwaye yonke imisebenzi iyasebenza,” utshilo.
Yaziswa njengebhegi encinci eyimfihlakalo, ingqokelela ye-Mini Bratz iza ngoonodoli ababini be-5cm ubude be-Bratz kwisitayela sokupakisha se-trapezoidal sakudala sobukhulu obupheleleyo. Kwaye ibhokisi ingasetyenziselwa ukubonisa unodoli ukuphepha inkunkuma yezinto zokupakisha. Uluhlu lokuqala lubandakanya oonodoli abangama-24 kwiimo ezahlukeneyo.

Iqoqo le-Bratz Mini Makeup nalo liza ngendlela yesikhwama se-trapezoidal mystery (ibhokisi eyimfama), ebandakanya izinto ezimbini ezisebenzayo ze-makeup mini, kubandakanywa umthunzi wamehlo, i-lipstick, umbala wamashiya, njalo njalo. Ukupakishwa kusenokusetyenziswa njengendawo yokubonisa imveliso. Uluhlu lokuqala lune-16 ezahlukeneyo zokuthambisa ezincinci zokuqokelela.

Zombini ingqokelela ziya kufumaneka kwinyanga ezayo e-US nakwiimarike ezinkulu kwihlabathi jikelele (eTshayina ngokunjalo) nge-9.90 yeedola. I-TikTok, i-Instagram kunye ne-YouTube ziya kuPosa izibhengezo ukwenza i-buzz malunga nemveliso entsha.

Yeyokuqala kwi-MGA's Miniverse™ umgca wethoyi eqokelelwayo, kwaye kulindeleke ukuba ithathe iibrendi ezithandwayo zenkampani kwaye zizenze "indalo yonke encinci" eya kuba nomtsalane kubantu abadala kunye nabantwana.

Ukonwabisa i-MGA yazisa umgca kumxholo ofanayo noonodoli be-LOL abamangalisayo, abaphefumlelwe ziividiyo ezithandwayo ze-intanethi. Kwakukukhangelo lwevidiyo apho inkampani yafumana iithoyi ezincinci kunye nezinye izinto zemihla ngemihla kwiindidi ezahlukeneyo zeemilo, izitayile kunye neendidi kwiividiyo ezimfutshane ezingaphezulu kwezigidi ezingama-75 ezathi ingqokelela encinci yaqala ukubamba amandla. Uluhlu lweempawu ezikhoyo ngoku eziqhutyelwa i-"Mini-universe" zezi: i-Little Teck, i-LOL Surprise Dolls, i-Rainbow High School.

I-Moose Toys 'Shopkins yaduma kwihlabathi liphela ngo-2016, kwaye intengiso yafikelela kwi-600 yezigidi ngonyaka omnye. I-Moose Toy iphumelele iNtshatsheli yokuThengisa iiToyi ze-Us kunye neMbasa yeeToyi zaseMelika zeyona nto iBalaseleyo yentombazana. Amathoyizi amancinci aseTshayina kunye nezinye iinkosi zokudlala ezaziwayo, iibloggers nazo zenze uthotho lweethoyi zevidiyo ze-unbox.

Ngokuqinisekileyo, ezi ngqokelela zimbini zingentla zincinci kwaye ziqokelelwa njengeendawo zokuthengisa, kwaye i-MGA Entertainment yeyokuqala kwibala lokudlala elincinci ukucebisa ngenkqubo, i-cosmic.

"I-Universalization" ikwayindlela eshushu yokukhutshwa kweelayisenisi kwiminyaka yakutshanje. Umniki-layisenisi ngamnye omkhulu uhlela i-IP yakhe ngeempawu ezifanayo kunye noqhagamshelo lwebali kwinto ebizwa ngokuba yinkqubo yendalo iphela, enokuthi ipakishwe kwaye ithengiswe kumsebenzi worhwebo wamva. Ngokomzekelo, emva kokuba i-Nezha iqhume e-China, i-China yabeka phambili "indalo iphela". Kodwa oku kwenzeke ngalo lonke ixesha eHollywood, singasathethi ke kwiNdawo eMangalisayo. I-Wizarding World, i-IP entsha ye-Wizarding universe, iquka i-Harry Potter kunye ne-Fantastic Beasts kunye nendawo yokuzifumana.

Zonke ezi hlabathi zixhaswa bubutyebi beemuvi, imidlalo, iTV kunye nokunye. Kodwa iindaba ezilungileyo kukuba iBratz brand ngokwayo inamakhulu emifanekiso yoonodoli kunye namabali okwakhiwa kuwo. I-brand yasungulwa ngo-2001, kunye nomfanekiso wentombazana yobuhle yesitrato enesibindi, ukuguqula unodoli we-barbie onesidima, iseti yomntu ofezekileyo, iintengiso zigqithise uBarbie ixesha. Ngo-2005, uMatel wamangalela iMGA Entertainment, eqala idabi lelungelo lokushicilela elathatha ngaphezulu kweminyaka elishumi. Ngenxa yesimangalo, oonodoli beBratz banyamalala ngokuzolileyo kwiishelufu iminyaka eliqela, babuyela emarikeni ekuqaleni kuka-2010 ukuphawula isikhumbuzo seminyaka eli-10 yohlobo. Kwi-2013, uBratz wafumana i-facelift kunye ne-logo entsha kunye nokulungiswa okupheleleyo kwi-2014 ngenzame yokubuyisela uphawu kwiingcambu zayo.

OoDoli ngoku banetshaneli yabo yeYouTube, ubukho obandisiweyo bemithombo yeendaba zentlalo, uthotho lwewebhu olushukumayo lokumisa, kunye neapp yazo zonke iithebhulethi kunye nezixhobo ze-smartphone ezivumela abantwana ukuba banxibelelane nabalinganiswa beBaze kunye nehlabathi labo.