Umnyhadala wokuthenga wonyaka weBlack Friday e-US uqale kwiveki ephelileyo, uqalisa ngokusesikweni ixesha lokuthenga leKrisimesi noNyaka oMtsha eNtshona. Nangona izinga eliphezulu lokunyuka kwamaxabiso kwiminyaka eyi-40 liye labeka uxinzelelo kwimarike yokuthengisa, i-Black Friday iyonke ibeke irekhodi elitsha. Phakathi kwabo, ukusetyenziswa kwezinto zokudlala kuhlala kunamandla, kuba yinto ebalulekileyo yokuqhuba ukukhula kwentengiso.
Inani lilonke labathengi lifike phezulu, kwaye ukusetyenziswa ngaphandle kwe-intanethi kuhlala kunamandla.
Idatha yophando ekhutshwe yiNational Retail Federation (NRF) kunye neProsper Insightful &Analytic (Prosper) ibonisa ukuba ngexesha loLwesihlanu omnyama ngo-2022, I-196.7 yezigidi zabantu baseMelika bathengisa ezivenkileni nakwi-intanethi, ukwanda malunga nezigidi ezili-17 ngaphezu kwe-2021 kunye nenani eliphezulu. ukususela ekubeni i-NRF yaqala ukulandelela idatha kwi-2017. Abantu abangaphezu kwezigidi ze-122.7 batyelela iivenkile zezitena kunye nodaka kulo nyaka, i-17 ekhulwini ukusuka kwi-2021.
Ulwesihlanu olumnyama luhlala lolona suku ludumileyo lokuthenga evenkileni. Malunga ne-72.9 yezigidi zabathengi bakhethe amava okuthenga ubuso ngobuso, ukusuka kwi-66.5 yezigidi ngo-2021. UMgqibelo emva koMbulelo wawufanayo, kunye nabathengi be-63.4 yezigidi ezitolo, ukusuka kwi-51 yezigidi kunyaka ophelileyo. I-MasterCard's Spending-pulse ibike ukunyuka kwe-12% kwiintengiso zevenkile kwi-Black Friday, engalungiswanga ukunyuka kwamaxabiso.
Ngokutsho kwe-NRF kunye noPhando lwabathengi be-Prosper, abathengi abaphonononge i-avareji ye-325.44 yeedola kwiintengo ezinxulumene neeholide ngempelaveki, ukusuka kwi-$ 301.27 ngo-2021. Uninzi lwaloo (i-$ 229.21) yayibekelwe izipho. "Ixesha lokuthenga leentsuku ezintlanu le-Thanksgiving liyaqhubeka nokudlala indima ebalulekileyo kulo lonke ixesha lokuthenga leeholide." Phil Rist, usekela mongameli olawulayo weqhinga eProsper. Ngokumalunga neentlobo zokuthenga, iipesenti ezingama-31 zabaphenduli bathi bathenge amathoyizi, okwesibini kuphela kwimpahla kunye nezixhobo (iipesenti ezingama-50), ezibekwe kwindawo yokuqala.
Ukuthengiswa kwe-Intanethi kufikelele kwirekhodi ephezulu, kunye nokuthengiswa kwezinto zokudlala mihla le phezulu ngama-285%
Ukusebenza kweethoyi kumaqonga e-e-commerce kugqame ngakumbi. Bekukho abathengi abazizigidi ezili-130.2 abakwi-Intanethi ngolwesihlanu oluMnyama kulo nyaka, benyuke nge-2% ukusuka ngo-2021, ngokwe-NRF. Ngokutsho kwe-Adobe Analytics, elandelela ngaphezu kwe-85% yabathengisi be-intanethi be-100 base-US, abathengi base-US bachithe i-9.12 yeebhiliyoni zeedola ekuthengeni i-intanethi ngexesha le-Black Friday, i-2.3% ukusuka kwixesha elifanayo kunyaka odlulileyo. Isuka kwi-8.92 yeebhiliyoni zeedola ngexesha elifanayo ngo-2021 kunye ne-9.03 yeebhiliyoni zeedola kwixesha elithi "Black Friday" ngo-2020, enye irekhodi, eqhutywa zizaphulelo ezinzulu kwiifowuni eziphathwayo, iithoyi kunye nezixhobo zempilo.
Izinto zokudlala zahlala ziludidi oludumileyo kubathengi ngolwesiHlanu oluMnyama kulo nyaka, ngokuthengiswa okuphakathi kwemihla ngemihla kunyuke ngama-285% ukusuka ngexesha elifanayo kunyaka ophelileyo, ngokutsho kwe-Adobe. Eminye yemidlalo eshushu kunye nezinto zokudlala kulo nyaka zibandakanya iFortnite, iRoblox, iBluey, iFunko Pop, izixhobo zeNational Geographic Geoscience nokunye. IAmazon iphinde yathi ikhaya, ifashoni, iithoyi, ubuhle kunye nezixhobo zeAmazon zezona zigaba zithengiswa kakhulu kulo nyaka.
IAmazon, iWalmart, iLazada kunye nabanye banikezela ngezivumelwano ezininzi kulo nyaka kuneminyaka edlulileyo, kwaye zandise iveki okanye ngaphezulu. Ngokutsho kwe-Adobe, ngaphezu kwesiqingatha sabathengi batshintsha abathengisi ngamaxabiso aphantsi kwaye basebenzise "izixhobo zokuthelekisa amaxabiso e-intanethi." Ke, kulo nyaka, ezinye ii-rookies ze-e-commerce ngokusebenzisa iindlela ezahlukeneyo zokuthengisa "ukunyukela ekuveleni".
Ngokomzekelo, i-SHEIN kunye noTemu, i-subsidiary ye-e-commerce ewela umda we-Pinduoduo, ayizange iqalise kuphela izaphulelo eziphantsi kakhulu ngexesha lokunyusa "uLwesihlanu oMnyama", kodwa yazisa kwimarike yaseMelika ukuqokelelwa kwentlalontle yegama eliqhelekileyo. kunye nekhowudi yesaphulelo esisodwa se-KOL. I-TikTok ikwaphehlelele iminyhadala efana nokhuphiswano lwetshathi yesitudiyo ephilayo, umceli mngeni wevidiyo oMnyama oMnyama, kunye nokuthumela iikhowudi zesaphulelo kwi-Intanethi. Nangona aba baqalayo kusafuneka benze amathoyizi abe yinxalenye yawo ephambili, kukho imiqondiso yokuba bazisa utshintsho olutsha kurhwebo lwe-elektroniki lwaseMelika, olufanele ukujongwa.
Ei pilogue
Ukusebenza okugqwesileyo kokusetyenziswa kwamathoyizi e-United States "Black Friday" kubonisa ukuba imfuno yemarike isenamandla phantsi koxinzelelo lokunyuka kwamaxabiso. Ngokohlalutyo lwe-NRF, ukukhula kweentengiso zonyaka-nyaka kwixesha eliphela ekupheleni kukaDisemba kuya kusuka kwi-6 yeepesenti ukuya kwi-8 ekhulwini, kunye nenani elipheleleyo elilindeleke ukuba lifike kwi-942.6 yeebhiliyoni zeedola ukuya kwi-960.4 yeebhiliyoni zeedola. Ngaphezu kweeveki ezimbini ngaphambi kweKrisimesi, lindela ukuba intengiso yabathengi bamathoyizi iqhubeke nokukhula okuhle.
Ixesha lokuposa: Dec-14-2022
