Njengoko i-IP yokuthengisa abathengi ikhula ngakumbi kwaye ithandwa ngakumbi, into yokudlala ye-IP ngowona mgca wemveliso ubalulekileyo. Ke umba ongaphezulu we-IP uya kuvela malunga nophawu lwentengiso. I-Weijun Toy isoloko igcina umoya ophezulu ukugxila ekuphuhliseni imveliso kwaye sele inezitifiketi zobhaliso ze-IP ezingaphezu kwe-100. Kwakhona sinophawu lwentengiso ye-Weitami.
Kuba inombolo ye-IP yaziwa ngokuba “yi-copyright slasher” ngenxa yebali le-Disney toy 3 (2010) yomfanekiso odumileyo we-Strawberry Bear (Iqashiso – O '- Huggin Bear, owaziwa ngokuba nguLotso) kwimeko. Nangona kunjalo, i-Disney iqela laba ngummangalelwa.Kutshanje, iNkundla ePhakamileyo yase-US yatshitshisa i-strawberry bear 2022 i-trademark ye-trademark yahlelwa ukuba i-Disney iphumelele isigwebo, oku kuthetha ukuthini ukuba i-Disney iya kujongana nommangalelwa wokuphulwa komthetho.
Amagama afana kakhulu, imifanekiso eyahlukileyo kakhulu
Kwangoko ngo-2012, iUnited States, inkampani encinci yokudlala iDiece Lisa Industries yamangalela iDisney kwimiba ye-strawberry Bear, yathi i-strawberry Bear (Ibali elininzi lokudlala 3 - O '- Huggin Bear, Lotso) wophule eyakhe i-plush enxibayo. Ukwanga “uphawu lwentengiso yebhere. Emva kwayo yonke loo nto, iDisney's strawberry Bear igama elipheleleyo lesiNgesi igama elithi Lots - O '- Huggin Bear kunye negama lommangali lokurhweba I-Hugs eninzi ifana kakhulu, nomfanekiso yiBhere (nangona umahluko womfanekiso).
Ilogo yentengiso yommangali
Kwibhere yequnube, kholelwa ukuba abafundi baqhelekile: imbonakalo yomgubo epinki ithambile, kwangaxeshanye inevumba lequnube, ibonakala ingenabungozi kakhulu ibhere yehanhou, kodwa yena kwibali lokudlala 3, yi cowboy woody, buzz lightyear, kunye nezinye izinto zokudlala. UNemesis weqabane. Wayesemva kokuba inkosi yakhe encinci ishiywe yabonakala ineengxaki ezinzulu zengqondo, inyamezela amathoyizi enkulisa amaqabane amatsha, izixhobo ezifana nentolongo yoloyiko "umthetho jikelele", sesona sigwenxa sikhulu.
Inkululeko yokuthetha? Impikiswano ngophawu lwentengiso?
Jonga apha, umfundi unokuzibuza, oku kunye nemeko yethu yokwephulwa kwe-IP eqhelekileyo, igama, nangona lifana, kodwa umahluko womfanekiso mkhulu kakhulu. Ingxaki, iphinde ivele nje kwigama le-brand.Kunikwe kwiminyaka yakutshanje, i-Disney iye yasebenza ekuthengiseni nasekuthengiseni ibhere ye-strawberry, apho kulo mzekelo ummangali weDiece Lisa Industries "Lots of Hugs" ishishini lokuthengisa ilayisenisi libangele impembelelo enkulu. Uphawu lwentengiso oluthi "Ii-Hugs ezininzi", eneneni yiDiece Lisa Industries ngo-1994, ngokokuveliswa kohlobo olulodwa lweethoyi ezinqabileyo kunye nokusetyenziswa kwe uphawu lokurhweba, elithetha "IiHugs ezininzi", ngenxa yamalungu anesixhobo esikhethekileyo, unokugona ukuziva ukulinganisa okwenyani. Ukusukela ngo-1995, iDiece Lisa Industries yaqala ukunika iiLots of Hugs ezigunyazisiweyo koonodoli abaninzi abanxulumeneyo, kubandakanywa unodoli we-2008 weOlimpiki weOlimpiki we-mascot wepanda.
I-Diece Lisa Industries, yathi "ibali lokudlala 3" libe yimpumelelo enkulu, inkampani yakhe ilahlekelwe ngamathuba amaninzi, kuba amaqabane onke oyika iimveliso zawo ngabathengi abaphazamayo ngebhere yequnube, nkqu nengxaki yeDisney, ke, iDiece Lisa Industries. banyanzeliswa ukuba babathwale baphinde babizwe ngokuba yi "Hugalots" (oko kukuthi, Hug a lots, still not out of the original brand name "hugs many" core ") ukuze ukuphepha ukubhideka kunye nebhere yequnube.I-Diece Lisa Industries iphinda ibonise ukuba, i-Disney iyazi "Iininzi ze-Hugs" iimpawu zentengiso zezeemeko zabo, zaphulwa ngamabomu uphawu lwabo lokuthengisa, besazi. Ngenxa yokuba iDiece Lisa Industries yayinentsebenziswano kunye neDisney, yanika iDisney egunyazisiweyo iimpawu zorhwebo ezizezenkampani, Iveliswe nguJim Hansen (Jim Henson) nakwijelo leDisney ukusasaza ngexesha le-1997 ukuya ku-2006, intsimbi enkulu eluhlaza okwesibhakabhaka ekhaya “(Bear in iBig BlueHouse) iyasetyenziswa, ke kukho isizathu sokuba iDisney sele isazi” xa ibizwa ngokuba yi-strawberry Bear Lots of Hugs “uphawu lokuthengisa nguDiece Lisa Industries, kodwa iDisney okanye ngaphandle kweDiece Lisa Industries phantsi kwelayisenisi yokusebenzisa ilogo yenkampani kunye nesilogeni.
I-Weijun Toys ikhethekileyo ekuveliseni amanani ezinto zokudlala zeplastiki (zithotywe) & nezipho ezinexabiso elikhuphisanayo kunye nomgangatho ophezulu. Sineqela elikhulu loyilo kwaye sikhupha uyilo olutsha rhoqo ngenyanga. I-ODM&OEM yamkelwe ngokufudumeleyo. Siye saseka ubudlelwane beshishini bexesha elide nenkampani ethile edumileyo yamanani ahlukeneyo e-IP afana neDisney, iPeppa Pig,, uHarry Potter, uPusheen …Umfanekiso wethoyi we-Weijun Toys izisa abantwana kwihlabathi liphela ulonwabo nolonwabo ngakumbi.
Ixesha lokuposa: Jul-06-2023
