Imbali ende
Eyokuqala ukuthenga-nokunika intengiso isukela emva 1905, xa Inkampani Quaker Oats wavumela abathengi abaqokelele izitampu ezaneleyo ukubakhulula ukuba izitya porcelain yokwenene, yaye akuzange kube de 1950 ukuba iinkampani ukutya zaqalisa ukubeka freebies kwiibhokisi. Ukusukela ngoko,izinto zokudlalaibe yenye yasimahla kwiinkampani zokutya kunyeziye zaduma.
Ngowe-1957, uKellogg wazisa i-submarine yeplastiki encinci; Kwangaloo nyaka, uNabisco wafaka “amasele angaphantsi kwamanzi omlingo” kwibhokisi yakhe yesidlo sakusasa seShreddies; Ngo-1966, i-honey flavored breakfast cereal (I-Sugar Puffs) yathumela amathoyizi ezilwanyana zasefama; Ngowe-1967, ukutya okuziinkozo kwasekuseni iRicicles yathumela imifanekiso yabantwana baseBrithani uNoddy; Ngo-1976, uKellogg's wanika uMnu. Men izincamathelisi kwibhokisi yeCoco Pops… Ngo-1979, uMcDonald's wangenela ukhuphiswano waza weza nelayisensi ye-IP kwisipho sokudlala, esenza umkhwa.
Ngeminyaka yoo-1990, uKellogg's yedwa wayeqeshe iinkampani ezintathu zokuthengisa ukuba zize nemibono yokunyusa. I-Logistix, elinye lamaqabane ayo entengiso, iqikelela ukuba ithengise ngaphezulu kwe-1 yeebhiliyoni zokudlala.
Sisipho kodwa asiyonto nje
Ngaphambi kokuyila izinto zokudlala, iLogistix ilandelela zonke iintlobo zophando olunxulumene nomntwana: yimalini efunyanwa ngabantwana, zingaphi iinkqubo zikamabonwakude abazibukeleyo, njalo njalo. Umseki weLogistix u-Ian Madeley uthi kulucelomngeni ukwenza into enokuthi ibambe ingqalelo yomntwana imizuzu embalwa. Okokuqala, iindleko kufuneka zilawulwe ngokulandelelana kweesenti ezimbalwa. Kwaye uninzi lwemixholo yamathoyizi yayingakhethi cala ngokwesini, kwiimeko ezimbalwa “ezijoliswe kumakhwenkwe” (kuba ngelo xesha, amantombazana ayekuvuyela ukudlala ngamathoyizi amakhwenkwe, kodwa abafana babengonwabanga ukudlala ngamathoyizi amantombazana). Ke phambi kokuba benze isindululo kwinkampani yokutya, abacwangcisi beLogistix babonisana neentsapho zabo ukubona ukuba bangayifumana na imvume komama nabantwana. "Abantwana bathe ngqo, bayayithanda ukuba bayayithanda, abayithandi ukuba abayithandi." “Ukhumbula umyili wemveliso uJames Allerton.
Mininzi eminye imingeni. Kwakhona, qwalasela amathoyizi akwibhokisi yemveliso kaKellogg. Ubungakanani obukhulu buyi-5 x 7 x 2 cm. UJames Allerton wathi: “Xa uyila, awunakudlula imilimitha enye. Ngaphezu koko, ubunzima bento yokudlala nganye kufuneka ilawulwe ngaphakathi koluhlu oluthile, ukuze lubekwe ngokuchanekileyo kwingxowa yokupakisha kumgca wokuvelisa ngomatshini. Kwangaxeshanye, ngenxa yezizathu zokhuseleko, izinto zokudlala zimele zivavanyelwe ukuminxeka, njengokuba zingekho iindawo ezincinci ezinokuwa ngokulula, ukuze zifanelekele abantwana babo bonke ubudala nokuqinisekisa ukuba zikhuselekile ukuba zingasetyenziswa.
Ukunyuswa ngokubanzi kuya kuhlala kwiiveki ezintandathu ukuya kwiinyanga ezintathu. Oko kwakuthetha ukuba iifektri zaseAsia kufuneka zivelise izinto zokudlala ezizizigidi ezingama-80 ngexesha, ngoko kwathatha iminyaka emibini ukusuka kwingcamango ukuya ebhokisini.
Ukutshintsha amaxesha okuphiwa kwezinto zokudlala
Okwangoku, umkhuba wokunika amathoyizi ekutyeni unyamalele e-UK ngenxa yeemfuno zomgaqo-nkqubo.
Phakathi kwiminyaka yoo-2000, amaqela abathengi aqala ukunyanzela urhulumente malunga nokutya okunempilo kwabantwana. UDebra Shipley, iLungu lePalamente lezaBasebenzi, uye watyhala uMthetho woKutya kwaBantwana, othintela indlela ukutya okuthengiswa ngayo ebantwaneni. Ukusetyenziswa kwezipho zokudlala njengendlela yokunyusa yenye yeendlela ezithintelweyo. Uphononongo olwandisiweyo luzithintele iinkampani zeesiriyeli. E-UK, uMcDonald's uye wamelana nesaqhwithi kwaye wanyanzelisa ukuqhubeka nokuhambisa amathoyizi kwiZidlo zayo ezonwabileyo.
Ngelixa kuvaliwe e-UK, ukunika amathoyizi ekutyeni kuyachuma kwenye indawo.
I-Creata, i-arhente ye-advertising e-Sydney eyathatha indawo ye-Logistix njengeqabane lika-Kellogg lokukhupha ithoyizi, liqalise iipleyiti zelayisensi ye-DIY minion-themed e-Australia naseNew Zealand ngo-2017. I-mascot yokudlala i-plastic cereal ebizwa ngokuba yi-Bowl Buddies ejinga kwicala lesitya yasungulwa. eMntla nakwiLatin America ngo-2022.
Ewe kunjalo, izinto zokudlala ezikwiibhokisi zokutya zitshintshile kunye neThe Times. Ekuqaleni koo-2000, ngokunyuka kwemidlalo yemidlalo yasekhaya, iinkampani zesiriyeli zaqala ukubonelela ngebhokisi yemidlalo ye-CD-Rom, kwaye kamva, abantwana babhekiswa kwiiwebhusayithi okanye kwii-apps apho banokudlala imidlalo enegama. Kutshanje, iikhowudi ze-QR kwiibhokisi zesiriyeli zesidlo sakusasa zikaNabisco's Shreddies zakhokelela abathengi kwi-“Avatar: Amanzi”-umdlalo wenyani owandisiweyo.
Andazi, izipho zokudlala ziya kunyamalala kancinci kwintsimi yokutya?
Ixesha lokuposa: Jul-06-2023
