I-IP inokuphunyezwa ngepaki, kwaye iya kondla ithoyizi yokuqala kunye neshishini lemifanekiso, inyusa impembelelo ye-IP. Kwiminyaka yakutshanje, ngakumbi nangakumbi oopopayi kunye ne-IP enxulumene nethoyizi yaqala ukubandakanya umxholoishishini lepaki, kunye nokudityaniswa kunye nokwandiswa kwezinto zokudlala kunye neepaki zemixholo enxulumene noopopayi nazoetyetyiswa rhoqo
Disneyland
IP ngumphefumlo weDisney. Kwiminyaka emininzi, i-Disney iphumelele ukudala / ukufumana imifanekiso emininzi yeekhathuni, kwaye ngoku iDisney inoluhlu lwe-IP eyaziwayo njengeMickey Mouse, i-Star Wars, iFrozen, i-Avengers, i-Spider-Man, kunye ne-X-Men. Ipaki nayo ixhomekeke kwi-IP, enye yekhonkco ebalulekileyo ye-Disney's industry chain.
Iqela lokuyila likaDisney lenza kwaye liphuhlise amabali ukwakha imixholo eyahlukeneyo ye-Disney ye-IP, kwaye lenze iimuvi ezinoopopayi, imiboniso bhanyabhanya ephilayo, kunye neenkqubo zeTV ezisekelwe kwi-IP. Iipaki zemixholo kunye neendawo ekuchithelwa kuzo iiholide ziqhagamshela isikrini kunye nenyani ukukhuthaza ukusetyenziswa ngaphandle kweintanethi. Emva kokuba i-IP yayinempembelelo ngokwaneleyo, i-Disney ilayisenisi ye-IP kwezinye iinkampani ukuba zenze kwaye zithengise izinto ezahlukeneyo ezinxulumene ne-IP ngokusebenzisa intsebenziswano yelayisenisi, ukuzisa ingeniso eyongezelelweyo.
I-Disney Park ibonakala inento encinci yokwenza kunye noshishino lwamathoyizi, kodwa enyanisweni, ayisiyonxalenye nje yokuzaliseka kwe-IP kwikhonkco lezoshishino, kodwa iphinda ikhulise impembelelo ye-IP eyahlukahlukeneyo, yenze ukuqinisekiswa kokuthengisa okunamandla, okunceda ukuthengiswa kweemveliso ezigunyazisiweyo.
Ipaki yomxholo we-Universal Studios
Ngokungafaniyo neepaki zeDisney, eziyilwe kwaye zakhiwe, i-Universal Studios yazalwa ngengozi. Ekuqaleni kwenkulungwane yama-20, amadlelo aseLos Angeles aqala ukuqokelela inani elikhulu labadlali befilimu, emva kwamashumi eminyaka yophuhliso, iLos Angeles iye yaba sisixeko esikhulu sefilimu, ukuya kuthi ga kwi-1960s, i-Universal Studios yaqala ukuvula indawo yesitudiyo. , I-Universal Studios yazalwa.
Emva kweminyaka yokuqokelela, i-Universal Studios iye yahlaziya ngokuqhubekayo kwaye yaphucula iiprojekthi zokuzonwabisa, ngokuqhubekayo ezidityaniswe kwi-movie eshushu i-ip, yenza ukuntywiliselwa komdlalo bhanyabhanya womelele, kwaye ngokuthe ngcembe yaba yipaki yokuzonwabisa eyaziwayo kwihlabathi, kwaye i-Universal Studios yahambisa le modeli phesheya kolwandle, kwaye ngoku kukho ii-Universal Studios ezintlanu.
Okwangoku, ngokweyona IP enkulu yahlulwe yaba: Ihlabathi le-wizarding likaHarry Potter, isiseko seTransformers, iKung Fu Panda World, iHollywood, iLizwe lamanzi elizayo, iParadesi yeMinions kunye neJurassic World Nubra Island kunye nezinye iindawo ezisixhenxe ezibukekayo.
Legoland
Ngokwembono yesitayile sepaki, izakhiwo, abalinganiswa, izilwanyana kunye nezityalo eLegoland Park ziibhloko zokwakha ezishinyeneyo, kwaye abatyeleli baziva ngathi bangene kwihlabathi lezitena zeLego. I-Legoland idla ilifa ngokupheleleyo iimpawu zezitena ze-LEGO, zongeza izinto ezifundisayo kunye nobuchule kumdlalo, njenge-Legoland Shenzhen ezayo iya kunika i-workshop ye-robot yokudala, isikolo sokuqhuba, i-academy yokuhlangula kunye namanye amava omdlalo wokufundisa kunye nokuzonwabisa.
Kwaye ekuyilweni kwendawo, ipaki ye-Legoland iya kubandakanya izinto zendawo, ipaki yaseJapan yaseLegoland ibonisa ngokupheleleyo isitayela saseJapan, iibhloko zokwakha zezakhiwo zedolophu yaseJapan kunye nobude, ngelixa ipaki yaseDanish Legoland yindlela eqinile yaseDanish.
Ngokungafani ne-Disney kunye ne-Universal Studios kwifilimu kunye ne-IP yethelevishini njengombono, ihlabathi lokwakha i-LEGO ngokwalo liyi-IP enkulu, ukusuka kwindawo yokujonga abaphulaphuli, ipaki ye-Legoland ikakhulu kubalandeli bezinto zokudlala, abathandi be-Lego kunye nemakethe yomzali-umntwana. Ipaki yomxholo wayo ubukhulu becala izitena zeLego nomxholo wokudala, izakhiwo kunye nezinto ezikhangayo ziyilwe kwaye zenziwe ngesitayela seLego, iindwendwe zinokuqhuba imisebenzi emininzi yokuhlanganisa kunye nokudala. I-Legoland Park ayizange ikhulise kuphela ingeniso yecandelo lokuhamba kwenkcubeko, kodwa yandisa imiqobo ye-brand ye-LEGO, enefuthe elithe ngqo ekuthengiseni izitena ze-LEGO.
Ixesha lokuposa: Jan-23-2024