Emva kokuba unodoli we-LOL wokumangalisa ufikelele kwimarike, i-MGA isungula umgca we-blockbuster

Mini fashion baby

I-MGA Entertainment isungula iBratz Minis® kunye neBratz Mini Cosmetics ngo-2022, isikhumbuzo seminyaka engama-21 yokusungulwa kweeDolls zeBratz.“Ezi mveliso zimbini zabelana ngefashoni efanayo kunye neenkcukacha,” utshilo u-Isaac Larian, umseki kunye ne-CEO.Ubungakanani buncinci, kodwa iinkcukacha azikho i-sloppy, kwaye ubungakanani kulula ukuqokelela.“Ezi mveliso zintsha zahlukile kwinto ebonwe lishishini kunye nabaqokeleli bezinto zokudlala kwixesha elidlulileyo, kwaye yonke imisebenzi iyasebenza,” utshilo.
Yaziswa njengebhegi encinci eyimfihlakalo, ingqokelela ye-Mini Bratz iza ngoonodoli ababini be-5cm ubude be-Bratz kwisitayela sokupakisha se-trapezoidal sakudala sobukhulu obupheleleyo.Kwaye ibhokisi ingasetyenziselwa ukubonisa unodoli ukuphepha inkunkuma yezinto zokupakisha.Uluhlu lokuqala lubandakanya oonodoli abangama-24 kwiimo ezahlukeneyo.

Iqoqo le-Bratz Mini Makeup nalo liza ngendlela yesikhwama se-trapezoidal mystery (ibhokisi eyimfama), ebandakanya izinto ezimbini ezisebenzayo ze-makeup mini, kubandakanywa umthunzi wamehlo, i-lipstick, umbala wamashiya, njalo njalo.Ukupakishwa kusenokusetyenziswa njengendawo yokubonisa imveliso.Uluhlu lokuqala lune-16 ezahlukeneyo zokuthambisa ezincinci zokuqokelela.

Zombini ingqokelela ziya kufumaneka kwinyanga ezayo e-US nakwiimarike ezinkulu kwihlabathi jikelele (eTshayina ngokunjalo) nge-9.90 yeedola.I-TikTok, i-Instagram kunye ne-YouTube ziya kuPosa izibhengezo ukwenza i-buzz malunga nemveliso entsha.

Yeyokuqala kwi-MGA's Miniverse™ umgca wethoyi eqokelelwayo, kwaye kulindeleke ukuba ithathe iibrendi ezithandwayo zenkampani kwaye zizenze "indalo yonke encinci" eya kuba nomtsalane kubantu abadala kunye nabantwana.

Ukonwabisa i-MGA yazisa umgca kumxholo ofanayo noonodoli be-LOL abamangalisayo, abaphefumlelwe ziividiyo ezithandwayo ze-intanethi.Kwakukukhangelo lwevidiyo apho inkampani yafumana iithoyi ezincinci kunye nezinye izinto zemihla ngemihla kwiindidi ezahlukeneyo zeemilo, izitayile kunye neendidi kwiividiyo ezimfutshane ezingaphezulu kwezigidi ezingama-75 ezathi ingqokelela encinci yaqala ukubamba amandla.Uluhlu lweempawu ezikhoyo ngoku eziqhutyelwa i-"Mini-universe" zezi: i-Little Teck, i-LOL Surprise Dolls, i-Rainbow High School.

I-Moose Toys 'Shopkins yaduma kwihlabathi liphela ngo-2016, kwaye intengiso yafikelela kwi-600 yezigidi ngonyaka omnye.I-Moose Toy iphumelele iNtshatsheli yokuThengisa iiToyi ze-Us kunye neMbasa yeeToyi zaseMelika zeyona nto iBalaseleyo yentombazana.Amathoyizi amancinci aseTshayina kunye nezinye iinkosi zokudlala ezaziwayo, iibloggers nazo zenze uthotho lweethoyi zevidiyo ze-unbox.

Ngokuqinisekileyo, ezi ngqokelela zimbini zingentla zincinci kwaye ziqokelelwa njengeendawo zokuthengisa, kwaye i-MGA Entertainment yeyokuqala kwibala lokudlala elincinci ukucebisa ngocwangco, i-cosmic.

"I-Universalization" ikwayindlela eshushu yokukhutshwa kweelayisenisi kwiminyaka yakutshanje.Umniki-layisenisi ngamnye omkhulu uhlela i-IP yakhe ngeempawu ezifanayo kunye noqhagamshelo lwebali kwinto ebizwa ngokuba yinkqubo yendalo iphela, enokuthi ipakishwe kwaye ithengiswe kumsebenzi worhwebo wamva.Ngokomzekelo, emva kokuba i-Nezha iqhume e-China, i-China yabeka phambili "indalo iphela".Kodwa oku kwenzekile ngalo lonke ixesha eHollywood, singasathethi ke ngeMarvel Universe.I-Wizarding World, i-IP entsha ye-Wizarding universe, iquka i-Harry Potter kunye nezilwanyana ezimangalisayo kunye nendawo yokuzifumana.

Zonke ezi hlabathi zixhaswa bubutyebi beemuvi, imidlalo, iTV kunye nokunye.Kodwa iindaba ezilungileyo kukuba iBratz brand ngokwayo inamakhulu emifanekiso yoonodoli kunye namabali okwakhiwa kuwo.I-brand yasungulwa ngo-2001, kunye nomfanekiso wentombazana yobuhle yesitrato enesibindi, ukuguqula unodoli we-barbie onesidima, iseti yomntu ofezekileyo, iintengiso zigqithise uBarbie ixesha.Ngo-2005, uMatel wamangalela iMGA Entertainment, eqala idabi lelungelo lokushicilela elathatha ngaphezulu kweminyaka elishumi.Ngenxa yesimangalo, oonodoli beBratz banyamalala ngokuzolileyo kwiishelufu iminyaka eliqela, babuyela emarikeni ekuqaleni kuka-2010 ukuphawula isikhumbuzo seminyaka eli-10 yohlobo.Kwi-2013, uBratz wafumana i-facelift kunye ne-logo entsha kunye nokulungiswa okupheleleyo kwi-2014 ngenzame yokubuyisela uphawu kwiingcambu zayo.

OoDoli ngoku banetshaneli yabo yeYouTube, ubukho obandisiweyo bemithombo yeendaba zentlalo, uthotho lwewebhu olushukumayo lokumisa, kunye neapp yazo zonke iithebhulethi kunye nezixhobo ze-smartphone ezivumela abantwana ukuba banxibelelane nabalinganiswa beBaze kunye nehlabathi labo.